.SWOOSH is the Home for Nike’s virtual creations.

Join Us.

How it works

Swoosh illustration

.SWOOSH is a new community experience, designed to give you the opportunity to co-create the future of Nike.

01/04

Create, collect, trade & flex

Build your collection. Display it, trade it, or flex Nike virtual creations as wearables in games or other immersive experiences.

Man holding a sneaker

02/04

Unlock special access

Get special access or content, and pre-order upcoming drops.

Overhead view of people working at a desk with laptops and paperwork

03/04

Build with our community

Collaborate with other .SWOOSH members, compete in community challenges, and co-create next-gen Nike virtual creations.

Hand placing Nike logo on a collage of logos
People inside walking towards Nike sneakers on a wall

04/04

Pull up to Nike events

Check out virtual events or show up in person and meet Nike athletes, designers, and Nike fans who shape culture.

Closeup of hand painting a Nike sneaker
Creatives working on Nike sneaker designs

FAQS

What’s Next

Now

.SWOOSH beta launch

December

.SWOOSH education and community challenge

January

First .SWOOSH collection drops

Nike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh LogoNike Swoosh Logo

Whether you’re a designer, storyteller, gamer, or just have love for sport and Nike culture, we want you to build Nike’s virtual community with us.

Join .SWOOSH